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All My Pills

All My Pills Launched:
01-24-2008

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TV Public Service Announcement
All My Pills

AUDIO VISUAL

TEEN: This yellow one is for my post partum depression.

(He takes a yellow pill out of the box and puts it on the table…)

This one, sciatica, whatever that is.

(…puts another pill on the table next to the yellow one…)

I got these after my hysterectomy, or my prostatectomy, or some ectomy.

(…adding to the line of pills on the table…)

and this guy is for the pain from my last hip replacement.

and this orange one is…

***RING***

Open on a teen sitting at a table in a high school cafeteria. As the spot unfolds, he takes out pills from a box and lays them out one by one in a line on the table. As he does so, he directly addresses the camera and he explains what each one is.

TEEN: Gotta' go.

And the teen is interrupted by the school bell.

VO: For teens, getting drugs can be as easy as opening your medicine cabinet.

He takes his hand and with one swipe, scoops all the pills off the table. He grabs his backpack and is off to the next thing.

  Where the line of pills was on the table, a super appears.

SUPER: Parents. The anti-drug.

  theantidrug.com
1-800-788-2800
  LEGAL: Sponsored by Office of National Drug Control Policy/Partnership for a Drug- Free America ®