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COPY:
This spot is shot as proud and dramatic, with uplifting, anthemic music underneath.
We open on a kid in his little sister’s room.
COUCH KID: I stole from my little sister!
Cut to a girl holding up a report card.
D+ GIRL: I got straight D’s!
Cut to a guy on his bed.
CELL PHONE GUY: I left me ex-girlfriend 27 messages last night!
Cut to a girl with a woman who has been crying.
GIRL: I made my mother cry!
Cut to a kid who is being drawn on.
DRAWN ON KID: I let people draw on me!
Open on a guy sitting in his car in the drive way.
KID: I ditched my friends and let them find their own way home.
Cut back to shots of them looking at the camera and nodding with pride.
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